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Link Exchange Increases PageRank - Google's PageRank is an important measure of the popularity of each web page. The higher your site's PageRank, the better your site will rank in Google's search results. The more high quality links you have pointing to your site, the higher its PageRank will climb.
Link Exchange Increases Link Popularity - The number and quality of websites that link to your website (link popularity) is one of the most important factors that help ALL search engines (not only Google) to determine your site's relevance for a search phrase. Exchanging reciprocal links with other websites has proven to be an extremely effective solution for webmasters seeking to improve their search engine rankings.
Link Exchange Improves Your Search Engine Positioning - Because it increases your link popularity, link exchange will continue to be an essential factor in successful search engine marketing and search engine optimization (SEO) campaigns for the foreseeable future.
Link Exchange Brings Free Traffic - Since link exchange generates many links pointing to your website, whenever a surfer clicks on one of those links, you've got a new targeted visitor!
Link Exchange Enriches Your Website - By offering your visitors a link exchange page, you are giving them valuable information! A link exchange page is ultimately a list of websites that provide the kind of content that your visitors are looking for, and is a valuable resource to them.